Selected work

Here are some highlights from my work in curriculum and educational content design. For a deeper dive into my community messaging work, take a look at these case studies.

Elevate

Commas game

Overview

  • Designed and shipped an educational mini-game focused on comma usage

Contributions

  • Led end-to-end game design, from spec creation and gameplay mechanics to final content

  • Wrote and edited instructional copy

  • Managed a small team of contract writers

Outcomes

  • Reached over 50K unique users per month

  • Ranked 4th out of 44 games for positive user feedback (“Did you find this game helpful?”)

TRY IT OUT

Ad campaign

Overview

  • Led creative development for a paid marketing campaign promoting Elevate

Contributions

  • Pitched the ad concept and wrote all variations

  • Collaborated with Growth Marketing and an external agency

  • Iterated based on performance feedback and platform metrics

Outcomes

  • Return on ad spend (ROAS) increased from 70% to 130%

  • Ads leveraged existing in-app content to create targeted, high-performing creative

IXL

Language arts skills

Overview

  • Developed interactive Common Core-aligned Language Arts skills for grades 6–8

Contributions

  • Created specs and content for several key skills:
    Compare illustrations of literary and historical subjects
    Classify logical fallacies
    Correct errors in everyday use

  • Managed a team of 12 writers/editors

  • Wrote prompts, explanations, and reviewed all instructional language

Contributions

  • Scaled curriculum across multiple grade levels

  • Featured in IXL’s core ELA skill offerings for grades 6–8

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